Makers of Whistler African Style Rum hope to phone as many dads as possible to wish them a happy Father’s Day
Instead of spending this Father’s Day with their kids and dads, a group of local rum makers will spend the day on the phone with strangers.
With a nationwide Father’s Day campaign inspired by their own dads, the Founders of Whistler African Style rum hope to phone as many local dads as possible to wish them a happy Father’s Day. A case of Whistler African Style rum is also up for grabs.
With the “Dad You’re a Legend” campaign which kicks off today, Whistler African Style rum is looking for South Africa’s most legendary dad – the one dad in South Africa that most personifies the saying “Whistle your own tune.”
In the run-up to Father’s Day, motivated by their own dads who do things a little differently just like them, Whistler rum founders Trevor Bruns, Leon Bruns and Stephan De Vos were looking for a unique way to honour dads who whistler their own tune.
“Our dads are a little different. My dad is a Mining Engineer and Trevor and Leon’s dad used to be a doctor. Now they own a WAGYU (a very expensive and rare type of beef that originated in Japan and is known for the distinctive marbling of the meat) farm in the middle of the Free State.” Says De Vos.
He continues, “This move gave us the strength to turn our lives upside down in a positive way. Trevor and I quit our jobs as engineers and Leon quit his job as Investment Manager. We went overseas to learn to make rum; returned and put up a rum distillery on the same farm in the middle of the Free State.”
In the less than seven months the Whistler distillery, which is located on a farm along the R70 between the towns of Riebeeckstad and Henneman in the Free State, grew to what is now arguably the biggest rum distillery in the country.
To enter your dad, visit https://whistlerrum.co.za