Word on the street has it that leading beauty salon group, Sorbet, is on the precipice of unveiling the freshest splashes of colour that South African Summers have ever seen. Jade Kirkel, Marketing Manager of Sorbet Group says: “It’s the next best thing this side of the cosmetics counter and it’s set to be bigger, bolder and more ‘wow’ than a Kardashian scandal.”
The big reveal is taking place this October, when Sorbet launches – not one – but three dazzling new nail polish collections. Sorbet Pro Gel, Sorbet Glam Effect and Sorbet Long Wear – offering a long-lasting gel effect, razzle-dazzle metallic colours and a longer-wear regular polish, respectively.
The new Sorbet Nail Polish Collections are designed for every kind of occasion and every kind of girl. When it comes to deciding what ladies splash on their nails, we wish for that one thing we love most of all: choice. When it comes to sporting your personality or mood, it all nails down to finding the perfect nail shade for the occasion. And now you can, with Sorbet’s maxim to develop every kind of nail polish for every kind of girl.
Whether its volume, shine or durability you’re after, colours for the city or the country, the bedroom or the boardroom, book club or nightclub, Sorbet’s new polishes have you covered. For those busy-body hands looking for long-lasting lustre, Sorbet introduces Gel DIY with Sorbet Pro Gel. This long lasting gel collection is easy to apply at home in just two simple steps – and the best part of all, it doesn’t call for a lamp. It has a super enhanced top coat which dries quickly to a film that is harder and more chip-resistant than regular polish.
“In just two steps, you can enjoy up to two weeks of fresh, flawless colour – with as much volume and shine as the day you applied it,” says Kirkel.
Next on the splash-walk is Sorbet Glam Effect – a specialty collection of brilliant metallic colours – designed for those highlight moments and occasions when you really need to pull out all the stops. Think ritzy glitzy, red carpet at Cannes; gold, silvers and electric shimmer that’ll make you the talk of the nail police! Providing sparkle toes and extra glitter for dancing souls, Sorbet Glam Effect Collection speaks to the inner diva in every one of us. Talk about a Gold Rush!
The third and final show stopper is Sorbet’s Long Wear Collection: a regular polish that is – well – not-so-regular. This unique line offers record-lasting wear, with amazing shine and a fast-drying time that’ll have you saying “Yeeha!” before you’ve put on your second coat (which is optional).
Boasting revolutionary technology, which seals in the polish as well as its shine – even without the use of a top base coat – Sorbet’s Long Wear offers longer-lasting, chip-free, high-volume “regular” polish for up to six days.
The Long Wear Collection also lands in two sensational colour collections, each boasting 10 unique new shades. Soft Serve dishes up flavours that are everything but fat-free…Creamy, dreamy and romantic pastels in shades of pink, green, purple, blue that speak of Sundaes on Sundays, joie de vivre, melted hearts – and will have you saying, “Two scoops, please!”
The devilish alter-ego of the pastels are the Tropical Splash shades – a high-voltage colour that is destined to cause a rumble in the jungle – if not a tropical rainstorm. A kaleidoscope of tropical colours that are literally dripping in beachside cocktail glamour, heat and tropical lushness, this collection will leave you feeling Aloha Grande.
The Sorbet Nail Collection is available in a wide range of ab-fab, salon sultry colours that are so professional, it hurts! Not to mention the option of regular (15ml) or mini (5ml) bottles – again, more choice. All three Sorbet Nail Collections will be unpacked and waiting to be adored at all Clicks and Sorbet stores from Mid October 2016.
For more information enquire at your nearest Clicks store or Sorbet Salon, or visit www.sorbet.co.za